Hold the burn under cool, not ice-cold, running water for twenty minutes as soon as possible. Remove rings and watches near the area before it swells. Cover the burn loosely with cling film or a clean, non-fluffy dressing. Do not apply butter, toothpaste or ointments, and do not burst blisters. Seek medical help if the burn is larger than the palm of the hand, is on the face, hands or genitals, or if the skin looks white, leathery or charred.